After reading the amazing reviews the hype didn’t really transcend. I’m not really sure what fragrance they were reviewing? It last for about 10 mins and that’s me being generous, no one smells it on me either. I’m so glad I got in on discount otherwise I would have sent it back. it is a natural fragrance and it does last as long as another popular British natural brand (Ron’s garden). It is a nice fragrance plus it doesn’t have all the junk, so that is a plus, I’m sure it has taken some time to formulate, so I can appreciate that but in the same sense I could have just purchased a quality frankincense essential oil and that would have done the same job; plus more use with other blends. I now use mine as a home fragrance, pillow mist, I leave the room come back and it’s gone. But of course there are other amazing ‘it’s so long lasting and rich’ reviews, so?? The acid and alkaline of the skin does make a big difference. blind buying fragrance is always tricky, just annoying when it doesn’t pay off, at such an expense. I was so annoyed I wasn’t even going to write a review but that’s unfair to someone else who like me has seen the 5 stars ‘it’s so amazing’ and buys it.....one of the positives are that the bottle is cute and the package it came in was a very nice touch.